VET LOCAL INITIATIVE

One of IVPA's goals is to actively promote the value of independently owned and locally operated practices to consumers.

Knowing that most clients are unaware of veterinary industry consolidation, we have created a marketing initiative called "Vet Local" to educate pet owners on the importance of supporting small business veterinary hospitals. Some of the resources available to IVPA members include:

• A dedicated website — www.vetlocal.us — that provides information about veterinary ownership structure as well as a searchable directory of locally owned and operated veterinarians (IVPA members)
• A video explaining the importance of working with locally owned veterinary practices that can be customized with your hospital's name, logo and phone number and used on your website or social media
• A library of digital resources, including social media graphics, website buttons/copy and hashtag suggestionsthat can be used to promote your hospital as independently owned and operated across social media channels
• Print files for in-hospital materials such as door stickers/clings and lawn signs

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